About Us

Company Overview

Headquartered in Fayetteville, GA, This Is It! BBQ and Seafood has Nine restaurant locations around the metro Atlanta area including College Park, Decatur, East Point, Fayetteville, Lithonia, Morrow, and Smyrna. This Is It! BBQ & Seafood is the best place in town where you can find Soul Food cooked with love and history. The business has grown steadily by serving delicious home-style recipes such as barbeque chicken, barbeque ribs, fresh fish and incredible sides such as macaroni and cheese, collard greens and sweet potato soufflé all complimented with desserts like banana pudding and peach cobbler.

So what makes “This Is It!” the standard for down south home-cooked meals? “This Is It!” serves a wonderful meal for casual and business dining, all while giving our Lord and Savior JESUS Christ the credit. “This Is It!” also has banquet rooms and catering services. The company remains committed to the community and gives back through scholarships and so much more.

shelley "butch" anthony III - president and cEO

Shelley (“Butch”) Anthony has been President and Chairman of the Board of Directors of I Believe This Is It, Inc. since its inception.  Mr. Anthony has been in the food service industry in Atlanta since 1977.  He has been honored with several awards and distinctions from several organizations, including the Georgia Minority Business Association, Capitol City Bank and the National African American Culinary Arts Association.  In August, 2006, the Secretary of State of Georgia proclaimed “Shelley Anthony Day” and his restaurants were featured in the Wall Street Journal and CNN for specialty food cuisine. Most recently, Mr. Anthony received the Self Made Millionaire Award from Women of Wealth Magazine, Atlanta, GA.  He is very active in his community and is a member of Word of Faith Family Cathedral, Austell, Georgia.

Award Winning Food

This Is It! BBQ and Seafood restaurants have been featured on CNN, Good Day Atlanta, Better Mornings, Atlanta and Company, The New York Times, The Atlanta Journal Constitution, Creative Loafing, and Atlanta Parent Magazine.  This Is It! BBQ and seafood was voted "best BBQ in america" at the Steve Harvey Neighborhood award show in 2011.

We have catered events from just a few people to well over 4,000!


This Is It! BBQ And Seafood Has A Rich Legacy That Spans Over 50 Years.  The Dream Started In Tampa, FL Where Butch's Parents Owned A Diner, And Butch Played An Active Role Working In The Diner.  Butch Picked Up Both His Entreprenurial Spirit And His Ability To Cook During This Time.

Over 30 Years Ago, When Butch Relocated To The Atlanta, GA Area, He Opened His First Restaurant.  This Restaurant, Combined With Several Other Locations He Opened Became This Is It! BBQ And Seafood.  Now With 9 Locations In The Greater Atlanta Area, This Is It! BBQ And Seafood Stands As A Shining Example Of A True American Success Story, While Giving All The Credit To Our Lord And Savior.